Daihatsu iine Concept

Automotive Design

Advanced Design Research Programme, Osaka, JP

Research | Strategy | Exterior + Interior Ideation | Visualisation

In 2015, I had the honour to be one of four global designers invited to the Daihatsu Design Center in Osaka to explore the future of the Kei car.

The three month project included:
- Cultural research and insights
- Brand opportunities
- Concept and theme
- Exterior + Interior ideation (strictly on Kei package)
- 1/4 Scale clay model

I developed the iine Concept, a dynamic take on the traditional boxy appearance of Kei cars, an approachable vehicle with a clever interior and secondary use focused on relaxation, mental well-being and a break from busy urban lives.

More images coming soon….