SIKSILK Mako
Creative Direction + Footwear Design
Client: SIKSILK
Research | Creative Direction | Concept Development | Footwear Design | Technical Specification | 2D + 3D Visualisation
In summer 2020 I worked on the creative direction of the first ever Siksilk performance shoe, helping the brand define what credible sports footwear would mean for a predominantly lifestyle brand.
Working on the Mako signifies the transcendence of fashion x performance, that neither can be, or should be defined anymore.
To its consumer this shoe is the accessible and affordable expression of 'luxsport' and was launched in four initial colourways in mens, womens and kids sizes in SS22.
Research + Creative Direction
Understanding the SIKSILK Brand and defining how its tonality could be relevant within performance
Concept Development
Broad range of theme ideation based on initial direction and product brief.
Selected Concept - PR1ME
Further Sketch Development
Rough 3D Mock up and Visualisation
Created in Rhino, Rendered in Keyshot + Photoshop
Product Development + Sample
Created technical package for the factory - Upper and Bottom
Launch SS22 Campaign and Photography
